Cheap postcards
This is the sixth in a series of articles on design and use of print media for the value of marketing and advertising in economically difficult times. This article is about postcards, one of the cheapest way to print advertising, if properly used it. If used incorrectly, it can be expensive with very little in return. Today's article will give some tips on how to use them properly, with the highest yield.
Physical paper part of the complexity of the postcard, is the large number of different sizes. A printer with which we offer 19 different dimensions, depending on the use of postcards. The size I recommend that most of our customers is 4.25 "x 5.5". We will enter the grounds of the operation. The sizes range up to 6 "x 9" and 6 "x 11". The typical securities offered, 14pt, 16pt, £ 100 Gloss Cover 100 pounds pressure with some cloth binding.
Design / Message - The design of the cards are heavily dependent on whether the intention is to deliver the mail or by hand. The U.S. Post Office, Trademark Office (USPTO) has to be some criteria for the postcard, sent to the location of the address space available for bar code addressing and pre-paid stamp or location. If you do not get this right uspo not send them to a loss of the stamps on the card or whether they will be returned to sender. The second important factor is linked to the shipment of 4.25 "x 5.5" for about $ 28 each, compared with 6 "x 9" can send the standard cost of about $, 44 each cost center.
Uses - As you guessed, is the key to the postcards are an early decision on whether they would be shipped, distributed by hand, or both. The following recommendations apply to each of these decision options.
1. Mail - If the decision is made, mail, and you are a small company recommendation to 4.25 "x 5 verwenden.5 "Because of the lower cost of postage, printing costs be reduced and, hopefully, reduce design costs. Given uspo criteria, a strategy that we have already used many times before to get information about your activities on the front of the postcard display and use coupons for great deals on the back. One or two coupons with an attractive layout will fit nicely on the back left of the return address. We do not recommend, through coupons on the front, as it seems cheaper. Make a note on terms - provided that the coupon specials on the back.
2nd Hand-distribute - When the decision to distribute them to hand you one of the smaller maps because of the lower cost of printing and design. If you do not want to send it to distribute the front and back of the postcard (4 "x 4" is an excellent size hand) for your business information and discount coupons or special offers. Again, the recommendation for a business listing on the one hand, and coupons or offers on the other. If you distribute your hand forward it on to potential customers, the company and tell them verbally, the coupons or promotions on the back, they must see. If you deploy behind the windscreen wipers of cars, the company submitted information to the outside world is seen as the driver approaches the car and coupons turning in.
3rd Both mail and hand - As a small business decides to distribute mail and postcards of the same hand, is the recommendation for a 4.25 "x 5.5 complete" for the same reason.
Again, we need branding to your cards, whether for e-mail or in person to the pressure distribution. Make sure all your promotional material available for rapid recognition of your company's branded products. It was the same logo, colors, fonts, tag lines and themes on all your printed marketing (and place) with the material.
